About | Rainbow CFO

how we work

Culture & approach
We don’t just advise, we implement strategies. We pride ourselves in high energy, creative solutions and bring ideas to clients that span far beyond the financial statements.

Embedded partner
Finance is the backbone of any successful business, so finding a partner who can translate product, marketing, creative and operations into a plan for profitability is critical.

Accountability
We offer an unbiased, third-party view of your operations and work closely alongside your accounting team without the cost of training.

Flexibility
By working in a limited-hour capacity, we’re able to create value by working on the highest impact activities for a business at all times. The part time structure scaled across multiple clients at a time, allows us to learn faster and offer perspectives and benchmarks to your company in real time.

Still on the fence?

✔️ Our templates and deep expertise in FP&A enable less time spent on tactical building, and more time on strategic planning and conversations.

✔️ Strong client and investor relationships across industries allow us to benchmark performance and offer lessons learned to avoid common mistakes and fasttrack growth.

✔️ We offer no hourly minimums and send work plans for approval in advance of each week, so you pay for exactly what you need with no surprises lurking in the background.

get in touch

About our Founder, Andi Ruda

Andi is an experienced CFO with deep expertise in start-up finance, budgeting and forecasting, fundraising model builds, and cash flow management. Before starting Rainbow CFO, Andi began her career in Finance Transformation consulting at Accenture, reporting into CFOs across multiple Fortune 500 financial services companies. From there, she went on to serve as CFO at Geragos & Geragos, overseeing both the law firm finance operations as well as the principal's real estate and hospitality investments. Her most notable full-time role was serving as CFO at international jewelry retailer ALEX AND ANI where she led the finance organization through a full debt and equity restructuring. From there she was the CFO of fashion technology start-up Resonance, whose mission is focused on eliminating inventory from the retail supply chain. Through these roles, she has gained tremendous experience across multiple industries and stages in the business lifecycle. Andi is a proud graduate of NYU Stern School of Business, and currently resides in Austin, TX.